a competitive environment this year is a very fierce and consumers will be the big winners. >> and you mentioned the continuing move on-line. so where are we now in this continuum of on-line versus brick and mortar shopping. where is the line now. >> well, most of the shopping still takes place on-line. but i'm sorry, still takes place in the stores. at least will 5, 90% of the shopping is in the stores for almost every category. a lesser product can be digitize like books or prerecorded music where the internet has a natural huge advantage. for everything else, 85 to 90% is still in the stores. but the stores are struggling just to stay flat while the internet is growing at 15 to 20% year after year, season after season. you heard some of those numbers on your preamble to this discussion. so the internet is growing. it's all the growth. meanwhile the stores are flat or declining and that shift is taking place gradually but certainly in the balance of power. >> brown: i know a lot of this battle is to you being fought over delivery, right, who can deliver most quickly, most efficiently